Your 2025 Black Friday Camera & Lens Deals Are LIVE at Wex Photo Video!

The moment photographers across the US, UK, Canada, and Australia have been waiting for is finally here. The Wex Photo Video Black Friday sale is now officially LIVE, bringing with it the most incredible savings of the year on the gear you actually want.

Whether you're upgrading your camera body, investing in that dream lens, or starting your photography journey, this is the absolute best time to buy. Prices on top brands like Canon, Sony, Nikon, Fujifilm, and Sigma have been slashed, and we've scoured the deals to bring you the highlights.

Ready to grab a bargain? Check out all the live deals now:
👉 Click here to shop the Wex Photo Video Black Friday Sale!

Unmissable Black Friday Camera Body Deals

Upgrade your kit with savings on the latest mirrorless and DSLR cameras. These are perfect for everyone from vloggers and content creators to wildlife and portrait photographers.

Sony A7 IV: The ultimate all-rounder full-frame mirrorless camera is now at a record-low price. A fantastic hybrid for stunning photos and 4K video.
Canon EOS R6 Mark II: A powerhouse for speed and performance. Perfect for sports, action, and low-light photography. This Black Friday deal makes it more accessible than ever.
Nikon Z8: Often called a "mini Z9," this professional-grade camera is seeing some of its first significant discounts. A golden opportunity for serious enthusiasts and pros.
Fujifilm X-S20: The beloved choice for travellers and videographers. With its film simulations and superb video features, this deal is too good to pass up.

See all camera body deals here:
👉 Browse All Black Friday Camera Deals at Wex

Must-Have Black Friday Lens Offers

A new lens can completely transform your photography. Now is the time to fill the gaps in your kit bag with these incredible lens promotions.

Sigma Art Series Lenses: Renowned for their razor-sharp optics. Look for deals on the popular 35mm f/1.4 and 85mm f/1.4 for gorgeous portraits.
Canon RF Lenses: Expand your Canon R system collection. Deals are expected on everything from the versatile RF 24-105mm to fast prime lenses.
Sony G Master Lenses: Get professional-level performance for your Sony Alpha camera. Keep an eye on the 70-200mm f/2.8 and 24-70mm f/2.8 for huge savings.
Nikon Z Lenses: Sharpen your Z series setup. Look for discounts on the excellent NIKKOR Z 50mm f/1.8 S and the powerful 70-200mm f/2.8.

Find your perfect new lens here:
👉 Shop All Black Friday Lens Deals at Wex

Pro Tip: How to Snag the Best Black Friday Deals

Black Friday deals, especially on popular gear, can sell out fast. Follow these steps to ensure you don't miss out:

Shop Early: The best deals are often live now and while stocks last. Don't wait until the last minute!
Have a Plan: Know what you want to buy before you click. Check the specifications to ensure it's compatible with your existing gear.
Look for Bundle Deals: Wex often offers incredible bundles (camera + lens + accessories) that provide even more value than individual items.
Bookmark This Page: We will be updating this post with new standout deals as they drop, so bookmark it and check back regularly.

Ready to Upgrade? Don't Wait!

The Wex Photo Video Black Friday sale is your chance to make significant savings on premium photography equipment. With prices this good, stock will fly off the virtual shelves.

Stop dreaming about new gear and start creating with it. Click the link below to explore all the live offers and secure your deal before it's gone!

🎁 Click Here to Shop the Wex Black Friday Sale & Save Big!

Disclosure: This post contains affiliate links. This means if you click on a link and make a purchase, we may receive a small commission at no extra cost to you. This is what allows us to keep bringing you these expert guides and deal roundups. We only recommend products and retailers we know and trust, like Wex Photo Video. Thank you for your support!

Ciao, Italia! Capture the Eternal City with Alaska Airlines' New Non-Stop Seattle to Rome Flight

Calling all travel photographers! That dream of capturing the golden hour over the Roman Forum, the vibrant chaos of a Trastevere market, or the timeless beauty of the Tuscan hills just got a whole lot easier. Alaska Airlines has just announced a breathtaking new route, and it’s a direct line to your next photographic masterpiece: non-stop service from Seattle (SEA) to Rome (FCO).

Starting May 20, 2025, you can leave the rainy Pacific Northwest and, in one seamless flight, land in the heart of ancient history and unparalleled beauty. As travel photographers, we know that the journey is just as important as the destination, especially when it comes to transporting thousands of dollars in camera gear. This new route is a game-changer.

Your Direct Flight to Italian Inspiration

Alaska Airlines is bringing its renowned West Coast hospitality to one of the world's most photogenic destinations. This year-round flight will operate four days a week on a state-of-the-art Boeing 787-9 Dreamliner. What does this mean for you?

More Comfort for Long Haul: Shoot comfortably. The Dreamliner's cabin is pressurised at a lower altitude, reducing jet lag and helping you feel fresher upon arrival, ready to hit the cobblestone streets.
A Window to Your Muse: The Dreamliner's larger, electronically dimmed windows are perfect for capturing those stunning aerial shots of the Alps or your first glimpse of the Italian coastline.
Power for Your Gear: Stay charged. With in-seat power, you can ensure your laptops, external batteries, and other devices are ready to go the moment you land.

Why This Flight is a Photographer's Dream

Beyond the logistical ease, this route is tailor-made for creators.

Efficiency: Maximise your shooting time. A non-stop flight means no layovers, no rushing through unfamiliar airports with your pelican case, and less risk of lost luggage.
Arrive Ready: Stepping off a direct flight feeling more rested means you can drop your bags and immediately start scouting locations for sunset. That first evening in Rome doesn't have to be a write-off.
Access to All of Italy: Rome is the perfect gateway. After a few days capturing the Colosseum and Vatican City, a short train ride can take you to the rolling hills of Tuscany, the dramatic coast of the Amalfi, or the colourful villages of Cinque Terre.

Planning Your Shoot: Essential Rome Photography Locations

To get your creative juices flowing, here are a few must-photograph spots in Rome:

The Classic Shots: The Colosseum at blue hour, the Roman Forum from Palatine Hill, St. Peter's Basilica from the Vatican Museums' spiral staircase.
The Hidden Gems: The keyhole at the Priory of the Knights of Malta on Aventine Hill, the peaceful Orange Garden (Giardino degli Aranci), and the cobblestone alleys of Trastevere.
The Photogenic Details: Don't forget the macro lens! Capture the texture of ancient walls, the details of a classic Fiat 500, or the perfect swirl of gelato.

Fly in Comfort with Your Gear: A Smart Tip for Photographers

We all know that travelling with heavy camera equipment can be a hassle. Imagine having the space and comfort to properly stow your gear and relax before a big shoot. Alaska Airlines' premium cabins—like Premium Class and First Class—offer extra legroom, priority boarding, and dedicated overhead space, making them an excellent choice for photographers.

But how can you secure that premium experience without the premium price tag? This is where a smart mileage strategy comes in.

Upgrade Your Experience with Alaska Miles

Alaska Airlines' Mileage Plan is one of the most valuable in the sky. You can use miles to book entire award tickets or, often more strategically, to upgrade an economy ticket to a premium cabin. This means more space for you and safer, easier access to your camera bags.

Sometimes, you're just a few thousand miles short of the award flight or upgrade you need. That's where the ability to purchase additional miles becomes a powerful tool for travel photographers.

To help you get there, you can purchase Alaska Airlines Miles directly through this link to top up your account. This allows you to bridge the gap and secure the seat that will make your journey to Italy as comfortable and productive as the shoot itself.

(Disclaimer: This is an affiliate link. Using this link may provide a small commission to this blog at no extra cost to you, helping us continue to provide content like this. Thank you for your support!)

Start Planning Your Italian Photography Adventure

The "Ciao, Italia" flight from Seattle to Rome is the perfect excuse to finally take that iconic photography trip. With convenient scheduling, a comfortable aircraft, and a direct route, Alaska Airlines has removed the biggest barriers.

Book your flight, plan your shots, and consider how using miles can enhance your travel experience. The light in Italy is waiting for you.

Ready to go? > Click here to purchase Alaska Airlines Miles and unlock your premium journey to Rome.

5 Reasons to Buy a Polaroid Camera (And How to Get Up to 50% Off!)

In a world where our photos live on screens, cloud storage, and hard drives, there’s something undeniably magical about holding a memory in your hands. That’s the timeless appeal of a Polaroid camera. If you've been on the fence about joining the instant photography revolution, now is the perfect time to jump in.

For a limited time, Polaroid is offering up to 50% off on selected cameras and accessories! This incredible deal makes it more affordable than ever to own a piece of photographic history. But why should you get one? Let's dive into the top 5 reasons a Polaroid camera deserves a spot in your life.

1. Create Tangible Memories in a Digital World

How many photos from the last year have you actually printed? With a Polaroid, every shot is a physical print. There’s no waiting, no editing, and no forgetting to print. From birthday parties and weddings to casual days with friends, each photo becomes a unique, one-of-a-kind artifact you can display on a wall, pin to a bulletin board, or gift to a loved one right on the spot. It turns a moment into a keepsake.

2. The Joy of Instant, Unfiltered Fun

Polaroid cameras are pure, unadulterated fun. There’s a special thrill in hearing the whir of the motor, watching the blank canvas emerge from the camera, and then seeing your image slowly develop before your eyes. It encourages spontaneity and captures the raw, unfiltered emotion of a moment—no filters, no retakes, just genuine, imperfect, and beautiful reality.

3. It’s Your Gateway to Creative Expression

Think Polaroid photos are simple? Think again! The world of instant photography is a vibrant creative playground. You can experiment with double exposures, use coloured gel filters for unique effects, or even manipulate the emulsion for a painterly look. The iconic white border is the perfect frame for your creativity, and many photographers use Polaroids for stunning project scrapbooks, vision boards, and mixed-media art.

4. The Perfect Social Icebreaker

A Polaroid camera isn't just a camera; it's a social tool. Bring one to a party, a family gathering, or on a trip, and you’ll instantly become the life of the party. People love to gather around to watch the photo develop. It’s a fantastic way to connect, create shared experiences, and give people a physical souvenir to remember the day by.

5. A Thoughtful and Unique Gift

Struggling to find a gift that stands out? A Polaroid camera is a brilliant solution. It’s a gift that keeps on giving, long after the box is opened. It’s perfect for teenagers, couples, artists, travellers, or anyone who appreciates a blend of retro charm and modern creativity. With the current sale, you can give an incredible gift without breaking the bank.

Ready to Unleash Your Creativity? Don't Miss This Sale!

As you can see, a Polaroid camera is more than just a gadget—it's a passport to a more tangible, creative, and social way of capturing life. There’s truly nothing else like it.

And right now, there’s never been a better time to buy. Polaroid is currently running a massive promotion with up to 50% off selected cameras, film, and accessories.

This is the perfect opportunity to grab your first Polaroid camera, upgrade your old one, or stock up on film for your next project. The sale includes popular models like the Polaroid Now+, Go, and classic styles, so you can find the perfect fit for your needs.

➡️ Click the link below to browse the sale and claim your discount before it’s gone!

[ SHOP THE POLAROID SALE & GET UP TO 50% OFF HERE ]

Disclosure: This post contains an affiliate link. This means if you click the link and make a purchase, we may receive a small commission at no extra cost to you. This helps support the blog and allows us to continue creating content like this. Thank you for your support!

The Future is Here: Pre-Order the Revolutionary Leica M EV1

The moment Leica enthusiasts and modern photographers have been waiting for has arrived. We are thrilled to announce that the groundbreaking Leica M EV1 is now officially available to order and is shipping today! This isn't just another iteration; it's a bold new chapter that seamlessly blends the legendary M-Series soul with cutting-edge technology.

For the first time in history, a Leica M camera features a fully integrated, high-resolution electronic viewfinder, marking a significant leap forward while honouring its iconic design legacy.

Goodbye to Guesswork, Hello to Precision

The heart of this revolution is the stunning 5.76-million-dot OLED electronic viewfinder. By replacing the traditional optical rangefinder, the M EV1 offers an unprecedented shooting experience.

See Your Final Shot in Real-Time: No more exposure guesswork. See exactly how your image will look with your current settings before you even press the shutter.

Perfect Focus & Depth-of-Field Previews: Achieve critical focus with confidence and preview your depth of field instantly, making it easier than ever to nail the shot.

This fusion of modern precision with the timeless M-Series design creates a tool that is both intuitive and immensely powerful.

Uncompromising Image Quality and Performance

Beyond the viewfinder, the Leica M EV1 is a powerhouse built to deliver exceptional results.

Full-Frame 60 MP BSI CMOS Sensor: Capture breathtaking detail, incredible dynamic range, and stunning clarity in every shot, from bright daylight to low-light scenes.
Triple Resolution Technology: Flexibility is key. Output your images at 60, 36, or 18 MP to suit your project needs, whether it's a high-end commercial shoot or a casual street photography session.
Leica Maestro III Processor: This powerful engine ensures fast performance, responsive handling, and efficient processing of all that high-resolution data.

Designed for the Photographer

Leica understands that a camera must feel right in your hands. The M EV1 continues this tradition with thoughtful enhancements.

New Programmable FN Lever: Customise a key control to your shooting style for faster access to your most-used functions.
Minimalist & Compact 484g Design: Weighing in at just 484 grams, it’s the perfect companion for all-day shooting, travel, and street photography, offering a discreet presence without sacrificing capability.

Be Among the First to Own a Legend

The Leica M EV1 is more than a camera; it's a statement. It’s for the photographer who respects tradition but demands the advantages of modern technology. It’s for those who value the iconic M-design but will not compromise on visual precision.

Don't miss your chance to be at the forefront of photography.

Click here to pre-order your Leica M EV1 now and experience the new chapter of the M-Series!

Fujifilm X-T30 III + XC 13-33mm: Pre-Order the Compact Travel Kit (Now at WEX)

The travel kit you’ve been waiting for

Fujifilm has just launched the compact and speedy X-T30 III, now paired with a new pocketable XC 13-33mm f/3.5-6.3 OIS kit zoom — an ideal combo for travel, street and everyday photography. The X-T30 III packs Fujifilm’s X-Processor 5, a 26.1MP X-Trans sensor and a dedicated Film Simulation dial, while the XC 13-33mm offers a 20–50mm (full-frame equivalent) zoom range in a lightweight retractable package. Pre-order options are available now. Fujifilm

Why photographers will love the X-T30 III

26.1MP X-Trans CMOS 4 sensor delivering Fujifilm’s signature colour and image quality.
X-Processor 5 brings faster processing, improved autofocus and AI subject detection for more confident shooting.
6.2K video (29.97p) plus expanded video features, giving hybrid shooters more flexibility than before.
Dedicated Film Simulation dial — instantly switch between Fujifilm’s legendary looks. Fujifilm
Tactile dials & touchscreen LCD keep the classic X-series control feel in a compact body. Fujifilm

Why the XC 13-33mm is the perfect match
The new Fujifilm XC 13-33mm f/3.5-6.3 OIS is built for portability: its retractable design keeps the lens small in your bag while offering a 20–50mm equivalent focal range for versatility on the move. Optical highlights include an advanced 10-element/9-group optical design, up to 4 stops of OIS for steadier handheld shooting and a 20cm minimum focus distance for close detail shots. That makes it an excellent everyday or travel lens to pair with the X-T30 III.

Who this combo is for

Travellers who want top image quality without the weight.
Content creators who need a compact hybrid camera with serious video capability.
Fujifilm fans who value Film Simulations and tactile controls.

Pre-order/affiliate links (buy now)
(Use these direct WEX pre-order pages to reserve your kit — payment is usually taken when stock is ready, check WEX pre-order terms.)

Affiliate disclosure
This post contains affiliate links to WEX. If you buy through these links, I may earn a small commission at no extra cost to you — thanks for supporting the site!

Bottom line
The X-T30 III plus the XC 13-33mm is a compelling travel-friendly Fuji combo — pro-grade processor and AF in a light, pocketable kit. If you want Fujifilm colour, improved AF/video and a genuinely portable kit lens, the new X-T30 III and XC 13-33mm are worth pre-ordering today

Leica Noctilux vs Meike 50mm f/0.95 — Dreamy Bokeh, Smart Choice

Fujifilm vs Leica — 50mm f/0.95: Which ultra-fast 50mm should you buy?

Short answer: if you want legendary Leica rendering and collectibility (and the budget for it), the Noctilux is unmatched; if you want that dreamy f/0.95 look on a budget for Fujifilm, Sony, Nikon Z, Canon RF, MFT or other mounts — the Meike 50mm f/0.95 gives you most of the aesthetic for a tiny fraction of the price. Leica Camera

Why photographers chase f/0.95 50mm lenses

An f/0.95 50mm lens delivers an ultra-shallow depth of field and extreme low-light capability — great for portraits with creamy bokeh, moody nighttime scenes, and cinematic separation of subject from background. Leica built the Noctilux as a flagship M-lens that pushes the limits of what a 50mm can do optically and aesthetically. Leica Camera

The contenders at a glance

Leica Noctilux-M 50mm f/0.95 (the benchmark)

Aperture: f/0.95 — Leica’s fastest aspherical 50mm. Leica Camera
Who it’s for: Leica collectors, rangefinder purists, pro photographers who want iconic rendering and are comfortable with manual operation and premium pricing. Leica Camera
Price note: historically, the Noctilux launched as a very high-end, premium lens (reports at launch put it around ~$11,000), so this is a luxury purchase as much as a photographic one. WIRED

Meike 50mm f/0.95 (affordable alternative)

Aperture: f/0.95 — yes, Meike offers the same ultra-wide maximum aperture in a very different price bracket. Meike Global
Optical build (high level): ~7 elements / 5 groups, 13-blade iris, ø62mm filters (specs vary slightly by mount). Meike Global
Weight: around 420 g (varies by mount). Meike Global
Price: typically around $189.99 USD on the Meike store — a fraction of Leica’s cost. Meike Global
Who it’s for: photographers who want that dreamy f/0.95 look without spending thousands — hobbyists, content creators, wedding & portrait shooters on a budget, and anyone experimenting with ultra-shallow DOF.

Side-by-side: practical differences

Build & finish
- Leica: top-tier machining, heritage M-lens feel and mount compatibility. Leica Camera
- Meike: solid budget construction, manual focus, tactile focus/aperture rings — not Leica levels but very usable. Meike Global
Optical character
- Leica: renowned for unique “Noctilux” rendering — subjectively one of the most pleasing bokehs and tonal transitions in existence. Leica Camera
- Meike: produces strong subject isolation and pleasing bokeh for the price — you’ll get that dreamy look, though micro-contrast, flare control and corner sharpness differ from Leica’s premium optics. Meike Global
Price & value
- Leica: a long-term collectable and statement lens — expensive. WIRED
- Meike: Incredible value if your goal is the look rather than brand prestige. Meike Global

Who should buy which?

Buy the Leica Noctilux if: you want the absolute best Noctilux rendering, own an M system (or plan adaptations), collect Leica gear, or pricing isn’t a constraint. Leica Camera
Buy the Meike 50mm f/0.95 if: you want the f/0.95 aesthetic for portraits/low light on a budget, or need a lightweight manual lens compatible with many mirrorless systems. Meike Global

Quick specs (Meike 50mm f/0.95 summary)

Focal length: 50mm (APS-C / crop field of view on many mounts)
Maximum aperture: f/0.95
Aperture range: f/0.95–f/16
Elements/groups: 7 elements / 5 groups
Iris blades: 13
Filter thread: 62mm
Minimum focus: ~45 cm
Weight: ~420 g (varies by mount). Meike Global

Ready to buy? (affiliate links)

If you want the Meike 50mm f/0.95 for your system, here are the exact product pages (affiliate links you can use to purchase):

Fujifilm X mount (recommended for Fuji shooters): Same lens — other mounts (pick your mount):
- Nikon Z mount:
- Sony E mount:
- Canon EF-M:
- Micro Four Thirds (MFT):
- Canon RF:

Note: Links above point to the Meike product pages you provided. Prices and stock can change — check the product page at checkout. Meike Global

Final verdict

If your budget allows and you want a historic, museum-quality lens with an iconic look, the Leica Noctilux remains in a class of its own. If you want the dramatic f/0.95 look for real work (portraits, cinematic video, low-light), and especially if you want compatibility across modern mirrorless systems without breaking the bank, grab the Meike 50mm f/0.95 for your mount from the links above. It’s the pragmatic way to get started with ultra-fast 50mm creativity.